National Match Play
Projects
A national golf tournament based on the match play format. I provide consulting, marcom & other services. Now, if I only played golf ;-)
Overview
National Match Play is a new amateur golf tournament based on the match play format. Like many start-ups, this one is the passion project of a single individual with a good idea and determination.
I was contracted to provide a mix of marketing communications & administrative services. The work is a good fit after my return to the Bay Area to re-boot my career.
ORG: National Match Play, Inc.
ROLE(S): Contractor
DESIGN TOOLKIT:
Adobe XD
Figma
Adobe Photoshop
Google Optimize
Google Sheets
Google Forms
Marketing National Match Play
Match Play is the alternative to Stroke Play, and a growing trend among amateur, and even professional golfers. National Match Play is poised to take advantage of this through growing brand awareness.
The Brand
Domain Name
Color Scheme
Tag Line
Marketing Swag
National Tournament Map
Using a proprietary golf course service management and mapping software, I was tasked with plotting a tournament area map, shown below. Players sign up to compete representing their home course in a given area and region.
Print Collateral
An 8 " x 11" flyer was needed to distribute at golf courses around the country. The company wanted to use specific models in the design. I developed toto shoot plan and took the photos
Everything was so well set up, all 4 models were shot in less than 20 minutes.
Photo Shoot Plan
The Project
National Match Play
Client is establishing a nation golf tournament organization. It is 2-man best ball match play ala the Ryder Cup. As a means to advertise the tournament/organization at golf venues nationwide, a flyer is being created. Photos are needed for this flyer & for future purposes TBD.
Key Contacts
Principle Email: xxxxxxxxx@xxxxxxx
Office: (XXX) XXX-XXXX
Mobile: (XXX) XXX-XXXX
Photographer / Shoot Director
Email: peterdarinklein@gmail.com
Mobile: (502)319-0598
The Shoot
3/27/2022 – 11:00 AM
XXXXXHouse
XXXXX XXXXXXX XXXX XXXXX, CA
(5th driveway on the right / ear right when you pull in & go up the hill)
Workflow
- Peter arrives at 10:00 / Meets parties on site
- Load in all equipment
- Determine electrical needs & cabling
- Set up backdrop
- Set up lighting
- Set up camera & remote
- Take test shots for first setup
- All Subjects arrive
- Communicate process to subjects
- Take all photos on shot list
- Confirm photo data
- Dismiss subjects
- Break down equipment
- Load out all equipment
Direction / Inspiration
Friendly Match? I don't think so.
Let's Roll!
Golf is Life! No Sandbaggers
A Ryder Cup experience for Everyman
Ryder Cup-esque & President's Cup-esque experience
Shot List
Face-off images w/2 subjects facing left, 2 facing right
Casual portrait (various poses) with golf club
Call Sheet
Ryan XXXXXXX
Mike XXXX
Alex XXXXXX
1 other TBD
Gear List
2 Umbrella Reflectors
Backdrop Frame
Black backdrop
Green Backdrop
White Backdrop
Overhead light stand
4 LED Bulbs
LED Remote Control
Main Camera Tripod
Main Camera / Canon EOS T7
55mm Camera Lens
Camera Battery
Charger
Mobile Phone w/Canon App
15’ Extension Cord
8 outlet Power Unit
Below are sample images that culminated in the 2-sided promotional flyer for the 2023 tournament.